Posted by: Hewitt & Habgood Realty Group | May 30, 2019

7-11 Celebrates Oak Cliff Roots with New Store at Sylvan|Thirty


7‑Eleven, Inc. recently celebrated the grand opening of its new lab store in Dallas – and the only one in the U.S.. The store is located at Sylvan|Thirty. This new store is located less than two miles from the original Southland Ice House in Oak Cliff where 7‑Eleven pioneered the convenience retailing concept more than 90 years ago.


This location is the first 7‑Eleven to incorporate the Laredo Taco Company® taqueria; famous in South Texas for its handmade tortillas made from scratch in stores every day as well as its popular salsa bar with on-site, daily prepared salsas, guacamole and pico de gallo. Tacos, quesadillas and plate meals include specialties not always seen in quick-serve Tex-Mex restaurants such as carne guisada, barbacoa, picadillo bistec, carnitas and breakfast tacos made with hand-cracked eggs.


The location also features:

  • Made-to-order coffee drinks, cold-pressed juices, smoothies and agua frescas give customers the option to customize their drinks in a full-service beverage format. Additionally, it carries novelty beverages on tap such as nitro cold brew, kombucha and organic teas.
  • “The Cellar,” an alcove dedicated to an expanded selection of wines and craft beers, with a nearby growler station that features a rotating selection of local craft beer, cider and ales on tap. At the growler station, customers can enjoy a draft of their favorite beverage with their meal onsite or fill a growler to take home.
  • A cold treats bar with frozen yogurt, ice cream and multiple toppings
  • Cookies, croissants and more baked-in-store daily
  • Digital initiatives that enhance the shopping experience. Scan & Pay technology that allows customers to skip the checkout line and pay for their (non-age-restricted) purchases on their smartphones.
  • Indoor and patio restaurant-style seating in the Laredo Taco Company portion of the store as well as bar-seating across the front windows in the retail space.

We love seeing 7-11 get back to their roots with this modern concept. Joe C. Thompson Jr., known as “Jodie,” moved with his family into a house on Edgefield at Tenth in 1901 when Jodie was a baby. Their new home was right next door to Mr. and Mrs. J.O. Jones, who owned Consumer Ice Co., which owned several ice plants and retails docks in Oak Cliff. The Joneses had no children, so J.O. Jones mentored and trained the young boy. Jodie mucked stalls and cared for the animals that served Consumer Ice Co.,  including the ice house on Page at Polk. He moved up from stable boy to loading ice onto wagons and other hard work during his summers as a student at Oak Cliff High School (now Adamson). After graduating from the University of Texas at Austin with a business degree, he was hired at Consumers Ice and suggested selling ice-cold watermelon from the Oak Cliff ice docks in the summer of 1924. Jodie continued on to lead this a multi-billion-dollar company and create one of America’s most-recognizable brands.

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